
How
I Got Lara Ecker's Firing at 38 Weeks on the NewsICAN of Baltimore's Barbara
Stratton tells us how she scored a big one for VBAC rights publicity. Its all
about the pitch.
That’s
what I learned from ICAN’s resident PR expert Berna
Diehl. Have a pitch ready that you can deliver in only a
sentence or two and make it catchy. For television news, call
the station in the early morning before their daily planning meeting
and ask for “the planning desk.”
Newspaper reporters start their days a bit later. Try them
mid-morning and since they are always on deadline start with the
question, “Is now a good time to talk or are you on
deadline?” Berna, by the way, is working on a media
guide for chapters and is always willing to help folks who want to
pitch stories to their local outlets.
Lara’s
firing was actually part of a three part pitch. I lead the
only ICAN chapter in Maryland and had started hearing in late April
that the hospital in Washington County – the county where
Lara lives - was telling women that they could now only VBAC if they
did so between the hours of 7 a.m. and 3 p.m. Oh how I
couldn't wait to tell THAT to a reporter but I sat on my
hands while I got everything ready.
I started to
search for women who were affected by the ban and would be willing to
speak to the media. I posted on the Maryland page of
mothering.com and emailed the Washington County La Leche leader (found
her using a search on La Leche International’s
website). I posted on the yahoo list for the birth circle in
that area and asked everyone to forward my request around.
Eventually I had five women willing to speak out. Three were
currently pregnant and two had VBAC’d at that hospital just
before the ban took effect and wanted the option to remain open in the
future. I gave them some tips for talking with reporters
(thanks again to Berna) and asked them to be as available as possible
by telephone once I contacted the reporters. Meanwhile, I
asked my state delegate to request an opinion from the Maryland
Attorney General’s Office as to whether it is legal to
section a woman against her will.
Right in the
middle of putting together my media list Lara was fired by her OB for
refusing to schedule an automatic, repeat cesarean. Soon
after, the Maryland Attorney General’s Office issued an
opinion that “generally” it is illegal to section a
woman against her will. Lara was very angry about her firing
and so when I offered to try to get the media involved she jumped at
the idea.
I called the Washington County
newspaper first. My pitch was something like,
“There is a woman in Washington County who was just fired by
her OB at 38 weeks pregnant for refusing to schedule a repeat
cesarean. To complicate things, the county hospital is
telling women with previous cesareans that they can only have vaginal
births between 7 a.m. and 3 p.m. Would you be interested in
covering this story?” The news editor asked me to
email them more information and so I sent her a brief paragraph
including the tidbit about the attorney general’s
office. They bit.
I then called the
Washington County TV news station and, unfortunately, they immediately
asked me to email the story to them rather than pitch it by
phone. I hate when that happens because I’m never
convinced that TV stations actually read their emails but I
didn’t have a choice. I wanted to only wet their
appetites and so sent them just a brief paragraph as well.
They bit too.
In the end, the TV reporter
interviewed Lara about her firing and myself and another woman about
the ban. When she put the hospital on camera however, they
completely denied that the ban ever existed so she nixed that part of
the story. Instead, the station ran Lara’s piece by
itself (it was the headlining story of that broadcast) and the
newspaper covered the ban (which is now a ban reversal) a few weeks
later. ~*~*~*~*~*~ Why
I Want a VBAC After My CBACI am making this post for myself
and for those of you who are afraid of having a CBAC and even a VBAC.
Maybe it will help, maybe not.
My first C/S was
due to a breech baby discovered after 5 hours of labor w/ ruptured
membranes. I had had two prior vaginal births and the difference
between the two was so disturbing to me, I didn't know what to do with
myself. It was a recovery complicated by both subdermal and uterine
infections, and an absolute disbelief at how he came into this world. I
NEVER once considered he would arrive via C/S.
When
I went for my first VBAC, my greatest fear was that my uterus would
rupture and my baby would die. That didn't happen. I was induced at
38W5D. 14 hours later I was dilated to six and my doctor already had
one foot out the door. I was sectioned, unnecessarily,because my doctor
put me on the clock and didn't like how long I take to labor. He had
somewhere else to be. For him, it was as simple as that. For me, it was
one of the most defeating moments of my life.
At
the beginning of my current pregnancy, I was told I would not be
allowed a TOL. I thought I was okay with that, as some have said, there
is something oddly comforting about knowing how its all going to turn
out. However, the closer I got to delivery, the more the idea
of a ERCS bothered me. I just couldn't help but think, I
DON'T WANT THIS!!! I fired that OB today. He obviously doesn't believe
in my ability to birth.
I had to ask myself why
I'd want to risk going through another labor and maybe have it end in a
C/S anyway? It was then that I realized, not only did I think that
wasn't going to happen, I believe that knowing I tried to VBAC was my
saving grace through a disappointingly painful recovery. I may not have
tried a VBAC the "right way" the first time, but I did try. When I had
my CBAC, one of my worst fears was realized. I remember crying my eyes
out in the hospital a few days after she was born. The nurse thought I
was in physical pain, but I was crying because I'd had yet another
surgical birth. I was angry, scarred and wounded but I survived and
even though it took me a while to realize it, I am not broken.
Trying
for a VBAC after CBAC isn't just about me. My daughter deserves the
chance to be birthed, not just cut out of me in a cold OR, only to see
me for a few moments. She deserves the chance to be pushed through the
birth canal, have the amniotic fluid squeezed out of her lungs
naturally and know the sure comfort of her mother's arms in the first
moments of her life. I have shared this view with some who don't
understand it, with the belief that she'd never remember the difference
anyway. I'd challenge them to prove it.
When my
first son was born vaginally, he began screaming so hard about all you
could see was the inside of his mouth. The moment he heard my voice, he
stopped completely and was instantly comforted. It is a moment that is
etched in my heart forever and made me realize just how important the
familiar comfort of "mom" is to a newborn.
I'm
attempting a VBAC(again) for myself and for my daughter, because we
both deserve this chance. |

Do you love communicating? Do you
write well? Are you familiar with the sound deadlines make as they whiz
past you? Then you might well be just the person to be the future
editor of ICAN's flagship newsletter, the Clarion. We're looking for
someone with the ability to manage a process, encourage submissions,
explore new technologies, and retain an appropriate sense of
perspective in the face of provocation. Please send your resume/vitae,
statement of interest, and samples if you have them, to publications@ican-online.org.
Back by popular demand, the ICTC
is offering a Full Circle Doula Training, October 25th-28th, 2007.
Find details at www.blackmidwives.org/doula.
Come together the second
Monday of every month to chat with fellow ICANers. In a "chat
room" set up on MommyChats,
talk with fellow ICANers about birth, VBAC, cesarean healing, and
whatever other topics that come up. Ask questions, share
stories...it's all there on ICAN's MommyChat. The next chat
will
be Monday, November 12th. "See" you there!
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